Tom Wilson
Creative Director + Brand Solutionist
WEBSITE
The Every Day Magic website was the hub for the campaign. It went from concept to launch in 96 days. Contained over 500 pieces of content from articles to user generated Porsche owner stories to commercials to original films. Each page was a clickable mosaic of different stories and content. To keep each visit unique, the content would update and rearrange after each visit.
Click below to view website walkthrough.
As it became successful, we added Cayman and Boxster content to the site as well.
Print was one of the primary drivers to the Everyday Magic website.
Click any ad to enlarge.
The BOOK OF EveryDay Magic
As our campaign was launching, Wolfgang and Ferdinand Porsche came to visit North American HQ in Atlanta for the first time together in over 30 years. As a welcome gift, we designed and made a coffee table book for them based on owner’s stories and anecdotes of the first drive, first Porsche or first memory they had of the cars. Only 1500 were made, two for the Porsche brothers and the rest were given to Porsche 911 buyers that year.
BROCHURE
Click any page to enlarge.
