Walker & Dunlop tapped us to create their first ever brand campaign. As the biggest name in Commercial Real Estate you’ve never heard, W&D had an 85 year history of developing financing for housing developments, office buildings and apartments. “It Starts Here” focus is that before a single brick is laid or blueprint drawn, W&D makes it all possible. The spot brought the CEO to tears when he first saw it.
Shaw Flooring is the America’s largest carpet manufacturer. They were launching the Pet Perfect Plus, their newest stain resistant pet carpet. As part of it, Shaw became the official flooring of the American Kennel Club and got airtime on televised events. They asked us for an ad that made the carpet look beautiful, had a technology demo, and did it in a memorable way. We think we nailed it.
Glidden Spray Paint was launching nationwide in Walmart in the very first time. For the launch, Glidden asked us to create a spot that, positioned their spray paint as the gateway product for DIY home repair by showing the how easy and transformative spray paint can be for old decor. The launch went so well our client was promoted.