Knowing we would have to replenish and refresh content on the website, we decided the way to get the most content for a very low price was to have a UGC contest. Porsche fans/owners could send in videos that encapsulated the Everyday Magic in they get from their Porsche every day. We received hundreds of entries then culled them down to 10 finalists the public voted on. The winner received their choice of a free one year lease on a 911 or $18,000 in cash plus getting to walk the red carpet at the film’s premiere at Reelz Channel event. Below are the films that won and one of the other 10 finalists.
Big brand campaigns used to get big TV spots. Anyone who is on the fitness grind understands this feeling.